Bachelor Of Mass Media

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Learn about Bachelor of Mass Media Degree

BMM or Bachelor of Mass Media is a program, which helps students to focus on the critical analysis and understanding elements of the law administration, industrial communication, communication process, and preparing the student to make their career in politics. If a student has a dream to make his or her career in journalism or media, then this degree can help them to achieve their goals.

Many people or students don’t know about this course and then get admission to another course and compromise their career. So, before to take decision students must need to know about this course and get all information about the course. Some important questions like what is the BMM course? What is the eligibility for this course? Career opportunities after the completion of this course?


What is BMM?


Bachelor of Mass Media or B.M.M. is a Mass Communication course which is dealing with communication medium used by the masses. The course includes cinema films, television, magazines, radio, newspapers, etc. The course takes three years and has six semesters. In the third year, the candidates need to choose an area of specialization according to their interest in Advertising and Journalism. In the second year, the internship was also provided by the institute. The mass communication course syllabus covers many areas communication, advertisement, public relations, and compromising of closely related fields advertisement.


Eligibility of Bachelor of Mass Media


Before applying for the BMM course, candidates must be passed intermediate (10+2) from a recognized university.
Required percentages in class 12th for the BMM course may vary from one institute to another.
Many institutes conduct an entrance exam for getting admission in this course. The entrance exam is based on a personal interview, written test, and group discussion. While other colleges take admission on the basis of merit list or the behalf on candidate’s percentage.


Syllabus of BMM

Aspirants who want to take admission in BMM course they need to learn some specific subjects. The subjects of BMM course are very interesting. The list of important subjectsa re as follows:

Copywriting
Research Methodology
Introduction to Mass Communication
History of Broadcasting
Mass communication: Process and concepts
Photo Journalism

Specialization Of Bachelor Of Mass Media Degree

There are some specialization programs available in BMM program. People can do and rake these specialization as per their interest. Some specializations are as follows:


Film Making
Public Relations
Advertising
Journalism
Corporate Communications

Semester Wise Syllabus of BMM
The syllabus of Bachelor of mass media is broad. The complete course divided in to six semesters.Each semester has five subjects.The list of semester wise subjects are listed below

 

Semester One Syllabus

Fundamentals of Mass Communications
Introduction to Sociology
Effective Communication Skills I
Introduction to Economics
History of World, India & Maharashtra
Introduction to Computers

Semester Two Syllabus

Political Concepts and Indian Political System
Introduction to English Literature
Translation Skills
Principles of Management & Marketing
Effective Communication Skills – II
Semester Three Syllabus

Introduction to Public Relations
Advanced Computers
Introduction to Media Studies
Introduction to Creative Writing
Culture Studies

Semester Four Syllabus

Photography and Print Production
Mass Media Research
Introduction to Advertising
Organizational Behaviour
Organizational Behaviour
Radio and Television

Semester Five Syllabus

For Advertising Subject
Advertising in Contemporary Society
Consumer Behaviour
Brand Building
Media Planning and Buying
Copywriting
Advertising Design (Project Paper)


Semester Six Syllabus

For Journalism Subject

Journalism and Public Opinion
Newspaper & Magazine Making (Project Paper)
Reporting
Feature and Opinion
Editing

Semester Six Syllabus

For Advertising

Financial Management for Marketing & Advertising
Advertising & Marketing Research
Agency Management
Principles and Practice of Direct Marketing
Contemporary Issues
Principles and Practice of Direct Marketing

For Journalism

Broadcast Journalism
News Media Management
Contemporary Issues
Business and Magazine Journalism
Press Law and Ethics
Internet and Issues in the Global Media

Bachelor Of Mass Media Course Suitability


Candidate must have an eye on details and have a keen awareness about the creative, laws, spontaneous and unique.
The candidate should be hardworking and have good communication and interpersonal skills.


Why Study BMM?


Nowadays, the Bachelor of Mass Media( BMM) course, is in high demand due to the necessity of skilled media persons in the various fields like advertising, publication, journalism, film writing, creative writing, radio, PR, etc. Study BMM program can be very helpful for the students, as there are huge range of jobs available after completing the course.
The aims of this course are creating a concrete foundation of excellent communication skills and artistic skills in students and help them to seek out jobs within the field of writing and enhance their communication skills which may be called the foremost important if you would like to enter the sector of mass media.


In terms of career, scholars will find this field to be very promising and rewarding. As an Intern or for working professionals, you'll be earning around INR 15,000-30,000 per month.


Experienced professionals after doing BMM course can earn as INR 40,000-60,000 as per your skills, the right use of their talent.


This course also provides a broad-based education that helps students not only in their career, but also improves their interpersonal skills, creativity, and should end in thinking outside the box.


Entrance Exam For Bachelor of Mass Media


Candidates who are interested to get admission in BMM then they can get admission on the basis of the entrance exam. The name of the entrance exam for BMM is Common Entrance Examinations ( CET). Students will select on the basis of a merit list or based on two rounds such as personal interview and Group Discussion.


Entrance Exam Tips For BMM


The exam is based on multiple choice questions (MCQ), the topic covers Current Affairs, General Knowledge, Data Interpretation, Creative Thinking, Logical Reasoning, etc.
Students have to make separate notes for each subject.


Students should make a time table to cover the entire syllabus on time, before the exams.

Students should know the eligibility criteria to get admission to your selected college.

Must have at least 50% in class 12th. The percentage may vary from college to college, some college needs 70 to 80% percentage to get admission.


Scope Of BMM Course


There are ample job opportunities available for the students who undertake the admission in B.M.M. The BMM graduates can get a job in Media Houses, Publishing Houses, PR Firms, and Advertising. Here are popular profiles offered to BMM graduates are as follows:

Journalism

Journalism is a very popular course that is available for BMM students. It involves gathering the information and presenting this information on other mass media. Journalism covers news and raises these issues on other pertinent. It is a six-semester degree. If a student wants to become a journalist then can go with this course.

Radio Jockeying

It is the most popular career option after completing BMM. Radio hosts and engage with the listeners through content delivery. If a candidate wants to become a radio represented then can go with the BMM course. A radio station internship can help you to refine your skills and get your foot in the door.

Advertising

Students want to get an interesting field, then can try advertising. The salary in this field is very good and it has a bright future.

Public Relations

PR development it helps to raise awareness about the organizations and helps to design & organize appearances around them. As PR professionals candidates need to communicate the company's image to the public.

Event Management

Event management is one of the most popular fields after the BMM course. The role of the event manager is to apply multiple skills in the business or company.

Photography

If you are a BMM student with a penchant for clicking pictures, then photography can be a suitable choice for you. There are many career options in photography such as Travel photography, Fashion photography, Wildlife photography, Product photography, and many more.

Higher Education

Many students want to get a higher education after completing the BMM course. There are many postgraduate courses available for Bachelor of mass media students these courses are Master Of Business Administration, Master’s in advertising and marketing management, M.Sc. in media and communication, MA in mass communication and journalism, etc.

Corporate Communication manager

Corporate communication managers are the professionals who oversee all the external and internal communication of the organization. With the required qualification, experience, and skills you can advance from an entry level position to handle all the enterprise's corporate communication functions.

 

Marketing Manager

For people who are searching for what to do after getting the degree of BMM, a Marketing manager is the best option in the organization. Marketing managers are those who are responsible for the position to promote the products and services in the market. They also help to raise awareness and attract customers to maximize sales and profit.

Business Consultant

A business consultant is another best option, after completing the BMM course. As a business consultant, people can improve the performance and efficiency of the businesses by contributing and devising the solutions.


Required Skillset For Bachelor of Mass Media Course


A candidate who wants to do Bachelor Of Mass Media then he or she must have some skillset.
The candidate should be creative.

Aspirants must have research skills
He or she should be confident
The candidate also has Interpretation skills
They have problem solving skills
The candidate must have observation skills
They also have interviewing and networking skills


Apart from pursuing a Bachelor of mass media, there are many options available for a master's degree. Some master, postgraduate course are as follows:


PGD in Mass Communication
Masters in Mass Media
Masters in Journalism and Mass Communication
PGD in Journalism
LLB
PGDM/ MBA


Frequently Asked Questions


A Candidate who wants to get admission in BMM, do I have to clear any exam for that?

Delhi University Science or Delhi University Arts, these are some of the exams that candidates appear to get admission in BMM.

What are the top colleges offering BMM courses?

Some top colleges offering Bachelor of Mass and media communication are Indian Institute of Mass Communication, Kishinchand Chellaram College of Arts and Science, Dr. C.V. Raman University, Xavier Institute of Communication, Manorama School of Communication.

What is the average fee for BMM?

The average fee for BMM is INR 70,000 per year.

What is the duration of course BMM?

The Bachelor of Mass Media is three years.

What are the most popular specializations related to BMM?

The most popular specializations for B.M.M. are Mass Media Management, Multimedia, Film, Marketing, Television and News Media Production, and Mass Media Management.

What are the career opportunities after BMM?

There are ample of opportunities available after BMM. Candidates who want to do a job then they can go with Radio Jockey, Screenwriter, Photojournalist, PR manager, Event manager, and many more.

Can I do a master's degree after BMM?

Yes, students who want to do a master's degree after completing their Bachelor of Mass Media then can go with a master's degree.

 

How much percentage is required for BMM?

Student needs at least 50% in class 12 to get admission in the BMM course.

Can I do a job abroad after completing BMM?

There are many job opportunities for BMM course graduates in abroad also just like in India. Candidate can do a job in abroad also and the job profiles are Journalist, Columnist, Business Consultant, Correspondent, and many more options.

Bachelor Of Mass Media is the most popular course and best for those who want to make their career in the field of journalism or advertise. It is a three year bachelor's degree and the fee of this course is affordable. If a student who wants to do this course and looking for the best college then they are in the right place. The college offers the best degree at a reasonable price, for more info. Contact us and visit our official website.

 

 



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